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Marketing Portfolio · Toronto
Who's watching?
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Marketing Portfolio · Toronto
Who's watching?
Brand Experience Associate · Marketing Graduate
Top 5% at adidas. Dean's List. $450K generated. The kind of candidate who shows up with real numbers and understands why those numbers happened.
Understands what drives a customer to buy. Generated $450K not through hard selling, but through reading what customers actually needed. That thinking scales.
2.5 years of live consumer data from the adidas floor. Ran real activations, trained associates, hit targets consistently. Shows up ready to execute, not just ideate.
Dean's List. Clean track record. Adidas certified. Reliable, collaborative. Trained 10+ associates and cut onboarding time by 30%. Works well with people.
adidasI started at adidas in September 2023. The job was selling, but what I actually spent most of my time doing was watching. Watching how people moved around the store. What made them stop. What made them hesitate. What finally made them buy.
What I noticed was this: the customers who bought fastest weren't the ones who got the most information. They were the ones who got the right framing at the right moment. So I started testing approaches: fewer options, specific social proof, identity-first recommendations instead of feature-first ones.
Over two years I generated $450K+ in revenue, maintained Top Seller for 8 consecutive months, and grew the store's loyalty enrollment by 25%. I also trained 10+ new associates, which meant explaining to other people why the things that worked actually worked.
I'm now finishing a diploma in marketing at George Brown (Dean's List) and looking for a role where I can take this thinking and apply it to campaigns, not just conversations.
Narrowing from 5 options to 2–3 made customers decide faster and return less. Not theory: I watched it happen hundreds of times.
→ Decision fatigue kills conversion. Good marketing guides, it doesn't showcase everything.
"This is our best-seller" closed more sales than any product detail I could recite. Every single time without exception.
→ Proof is stronger than information. People trust collective choice more than brand claims.
The last question was never "will this work?" It was "is this me?", even for running shoes and performance gear.
→ Sell the version of themselves they want to be. Function is the justification, not the reason.
The sale happened when they felt sure, not informed. Adding more product knowledge often made the decision harder, not easier.
→ Remove doubt. Don't add data. Make the right choice feel obvious.
Real Work · adidas Torontoadidas Toronto · 2024 · In-store event execution and customer engagement
adidas Toronto ran a Superstar product activation: a dedicated in-store event to spotlight the Superstar franchise, drive product engagement, and grow Adiclub loyalty membership. I was part of the floor team responsible for customer interaction and execution on the day.
The objective was to drive foot traffic, convert browsers into buyers, and enroll customers into the loyalty program, all in a single-day event window. High volume, fast pace. The pressure was to keep energy up and conversion high throughout.
On the floor, my role was to engage customers as they came in: not to pitch, but to connect. I used the same approach I'd refined over months of daily floor work: read what the customer was actually looking for, reduce their options quickly, and give them a reason to feel confident in the choice.
For loyalty enrollment specifically, I focused on the moment right after a purchase, when the customer already trusted the interaction. That's when the enrollment ask landed. I also helped coordinate the floor layout and product placement to make the Superstar range feel like the obvious focus without it feeling forced.
The event hit on every metric we tracked.
These were store-level results. I was one associate on a team: I'm not claiming I did this alone. What I can say is that my approach to customer engagement on that day was consistent with what drove these numbers.
Digital Marketing Strategy · Consumer Behaviour · Brand Management · Marketing Analytics · Integrated Marketing Communications · Market Research
Continuing formal marketing education alongside active work experience. Specialisation in marketing.
Highlighted = direct daily application. All others: coursework or role exposure.
Looking for entry-level marketing, brand, or campaign coordinator roles in Toronto.
I don't have years of agency experience. I have something harder to teach: I know how people actually make decisions.