Marketing Portfolio · Toronto

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⭐ Top Pick For You

Arnav
Malik

Brand Experience Associate · Marketing Graduate

97% Match 2025 Entry Level Toronto 2.5 yrs

Top 5% at adidas. Dean's List. $450K generated. The kind of candidate who shows up with real numbers and understands why those numbers happened.

Understands what drives a customer to buy. Generated $450K not through hard selling, but through reading what customers actually needed. That thinking scales.

2.5 years of live consumer data from the adidas floor. Ran real activations, trained associates, hit targets consistently. Shows up ready to execute, not just ideate.

Dean's List. Clean track record. Adidas certified. Reliable, collaborative. Trained 10+ associates and cut onboarding time by 30%. Works well with people.

Continue Where You Left Off › See all What Matters Most › See all Jump To The Work › See all Candidate Overview › See all
Arnav
About Me
adidas · 2023–Present
The Numbers
$450K · Top 5% · 8 months
Floor Insights
4 things I noticed every shift
Featured Work
Superstar Event Activation
Get In Touch
malikarnav45@gmail.com
By The Numbers › See all
$450K
Revenue Generated
Total across 2 years at adidas
Top 5%
Associate Ranking
Consistently, not a single month
8 Mo.
Top Seller Streak
Consecutive, no gaps
+25%
Loyalty Enrollment
Via targeted engagement strategy
+22%
Event Traffic
Superstar activation I co-ran
15–20%
Above Target
Monthly, consistently
About Me › Full story
Arnav Malik
Arnav Malik · Toronto, ON
Brand Experience Associateadidasadidas

I Watched People Make Decisions All Day

I started at adidas in September 2023. The job was selling, but what I actually spent most of my time doing was watching. Watching how people moved around the store. What made them stop. What made them hesitate. What finally made them buy.

What I noticed was this: the customers who bought fastest weren't the ones who got the most information. They were the ones who got the right framing at the right moment. So I started testing approaches: fewer options, specific social proof, identity-first recommendations instead of feature-first ones.

Over two years I generated $450K+ in revenue, maintained Top Seller for 8 consecutive months, and grew the store's loyalty enrollment by 25%. I also trained 10+ new associates, which meant explaining to other people why the things that worked actually worked.

I'm now finishing a diploma in marketing at George Brown (Dean's List) and looking for a role where I can take this thinking and apply it to campaigns, not just conversations.

$450K+
Revenue · 2 years
Dean's List
Winter 2025, Fall 2024
Top 5%
All associates
What the Floor Taught Me › See all
01

Less Choice, More Conversion

Narrowing from 5 options to 2–3 made customers decide faster and return less. Not theory: I watched it happen hundreds of times.

Decision fatigue kills conversion. Good marketing guides, it doesn't showcase everything.

02

"Best-Seller" Beats Best Specs

"This is our best-seller" closed more sales than any product detail I could recite. Every single time without exception.

Proof is stronger than information. People trust collective choice more than brand claims.

03

The Purchase Is Always Identity

The last question was never "will this work?" It was "is this me?", even for running shoes and performance gear.

Sell the version of themselves they want to be. Function is the justification, not the reason.

04

Certainty Closes, Info Doesn't

The sale happened when they felt sure, not informed. Adding more product knowledge often made the decision harder, not easier.

Remove doubt. Don't add data. Make the right choice feel obvious.

Featured Work › Case Study
adidas
Real Work · adidas Toronto

The Superstar Event Activation

adidas Toronto · 2024 · In-store event execution and customer engagement

RoleAssociate: Execution & Engagement
ScopeIn-store, floor-level
TypeReal experience, verified metrics
Context

adidas Toronto ran a Superstar product activation: a dedicated in-store event to spotlight the Superstar franchise, drive product engagement, and grow Adiclub loyalty membership. I was part of the floor team responsible for customer interaction and execution on the day.

The Challenge

The objective was to drive foot traffic, convert browsers into buyers, and enroll customers into the loyalty program, all in a single-day event window. High volume, fast pace. The pressure was to keep energy up and conversion high throughout.

What I Did

On the floor, my role was to engage customers as they came in: not to pitch, but to connect. I used the same approach I'd refined over months of daily floor work: read what the customer was actually looking for, reduce their options quickly, and give them a reason to feel confident in the choice.

For loyalty enrollment specifically, I focused on the moment right after a purchase, when the customer already trusted the interaction. That's when the enrollment ask landed. I also helped coordinate the floor layout and product placement to make the Superstar range feel like the obvious focus without it feeling forced.

adidas Superstar
Outcome

The event hit on every metric we tracked.

+22%
Store traffic increase on event day
+18%
Uplift in event-day sales vs. baseline
+30%
Adiclub loyalty enrollments that day

These were store-level results. I was one associate on a team: I'm not claiming I did this alone. What I can say is that my approach to customer engagement on that day was consistent with what drove these numbers.

Education › Details
George Brown College
Advanced Diploma: Business Administration, Marketing
Toronto, ON · September 2023–2025
Dean's List · Winter 2025 & Fall 2024

Digital Marketing Strategy · Consumer Behaviour · Brand Management · Marketing Analytics · Integrated Marketing Communications · Market Research

Narsee Monjee Institute of Management Studies
Bachelor of Business Administration: Marketing
2026–2029 · In Progress

Continuing formal marketing education alongside active work experience. Specialisation in marketing.

Certifications › All
AI for
Marketing
LinkedIn Learning
Professional Certificate
Marketing
Funnel
LinkedIn Learning
Marketing Foundations
Digital
Marketing
LinkedIn Learning
Foundations Certificate
Campus
Ambassador
Program Graduate
Leadership & outreach
Digital Marketing
Fundamentals
Google
Certification
Digital
Marketing
HubSpot Academy
Certification
Advertising on
Facebook & Instagram
Meta
Get Started Certification
Skills › All
Consumer BehaviourBrand PositioningCustomer SegmentationObservational ResearchStorytellingDigital MarketingSocial Media MarketingSEO / SEM BasicsMarketing FunnelCRM SystemsGoogle AnalyticsKPI TrackingA/B Testing ConceptsEvent MarketingVisual MerchandisingNeeds AnalysisLoyalty Program ManagementCanvaExcelGoogle Suite

Highlighted = direct daily application. All others: coursework or role exposure.

Get In Touch

Let's Talk

Looking for entry-level marketing, brand, or campaign coordinator roles in Toronto.
I don't have years of agency experience. I have something harder to teach: I know how people actually make decisions.

✉  Email Me ↓  Download Resume
Arnav Malik